Riverina Water engaged L+L Design to create a contemporary and community‑focused visual identity to engage with customers, community, stakeholders, industry and staff. The visual identity needed to build positive recognition of the organisation, helping to raise Riverina’s profile and develop stakeholder relationships.
The icon from the old logo was to be retained, but everything else was created from the ground up to capture the new sense of energy surrounding Riverina Water and its staff. A vibrant new colour palette, coupled with a flexible and contemporary typeface, work in unison to deliver this refined tone of voice through brand materials and communications. Using natural light and real situations to convey a sense of authenticity, the new brand photography focuses on a realistic, genuine representation of the Riverina community. This helps to not only position Riverina as an organisation with purpose, but one that truly cares about its customers needs.
‘Lisa and her team at L+L Design have excelled in the rebranding project they recently completed for us. Although originally engaged for a more limited visual updating project in which the logo was initially out of scope, L+L always had an eye on the wider potential. They impressed senior managers with their methodical and professional approach, and quickly won backing for the new logo they proposed. The new look, accompanied by the raft of updated branding and design elements such as new fonts, colour palette, document cover designs and templates, is of the highest standard and has won nothing but praise from staff and clients alike. Lisa and her team were responsive and flexible as well as highly creative, and overall a pleasure to work with. I wouldn’t hesitate to recommend L+L Design to other potential clients.’Adam Cresswell | Chief Communications Officer, Sax Institute