Riverina Water engaged L+L Design to create a contemporary and community‑focused visual identity to engage with customers, community, stakeholders, industry and staff. The visual identity needed to build positive recognition of the organisation, helping to raise Riverina’s profile and develop stakeholder relationships.
The icon from the old logo was to be retained, but everything else was created from the ground up to capture the new sense of energy surrounding Riverina Water and its staff. A vibrant new colour palette, coupled with a flexible and contemporary typeface, work in unison to deliver this refined tone of voice through brand materials and communications. Using natural light and real situations to convey a sense of authenticity, the new brand photography focuses on a realistic, genuine representation of the Riverina community. This helps to not only position Riverina as an organisation with purpose, but one that truly cares about its customers needs.
‘I have worked closely with L+L for a number of years across a range of projects and have always been impressed by their flair for design, professionalism and client management. After a competitive selection process, this year I engaged the team to work on a brand refresh and visual ID development project. During every stage of the project the agency was able to deliver to, and in many instances exceeded, the brief. They were able to help guide the project in an expert way and had a full understanding of our organisation’s needs and project goals. On two occasions the agency flew to present design concepts to our Board. L+L’s collaborative working style meant we ended up with product that exceeded the expectations of stakeholders involved.’Ryan Lipman | Community Engagement Officer, Riverina Water