Pacific Life Re is a forward thinking, agile, progressive industry leader in the global reinsurance market with offices in London, Singapore, Chicago and Sydney. With brand positioning leaning more towards ‘old establishment’ than ‘young innovators’, they were eager for a more accurate representation of the energy and enthusiasm embodied by their people. Our solution revolved around the notion of harnessing the power of ‘Re’, and weaving it into the fabric of the brand.
As a boutique organisation with bespoke solutions for premium clients, the ability to rethink, reimagine, repurpose, and realign is paramount to their success. Through the development of a brand language—both literally and visually—the new identity portrays a company that isn’t afraid to reinvent itself as the need arises, with an updated colour palette, a refined typographic system, consistent and relevant photography, and a considered copywriting style tied directly to the concept of ‘Re’.