Schools Reconciliation Challenge Kit
NSW Reconciliation Council
Brand Application
Publication Design
The Schools’ Reconciliation Challenge (SRC) is an annual art and writing competition for NSW school students in years 5 to 9. It gives young people across the state the opportunity to learn about and engage with Aboriginal cultures, histories and issues in an engaging, stimulating and creative way. Every year, students are asked to create artworks inspired by a reconciliation-related theme, and to reflect on what reconciliation means to them. In 2016, the theme was ‘Always Was, Always Will Be’.
L+L Design was hired to develop a look-and-feel for the 2016 program, and to design and produce a kit to roll-out across the state. Our approach centred around depicting how the students would need to immerse themselves in the journey in order to learn more about the history and culture of Australia. The dotted lines from the cover design continue throughout internal pages, linking elements together and furthering the notion of a journey. Using bright, appealing colours steeped in Australian history and ‘feel’, we were able to achieve a tangible representation of the goals of the program, in a uniquely presented and vibrant package.