Australian International Education 2025 is a long-term market development strategy built around the potential of Australia’s international education sector, and new approaches to the skilling of the world’s workforce. The roadmap has been co-created by Australia’s international education sector together with Austrade and other arms of government to complement a national strategy. L+L Design was engaged to develop the visual identity for the initiative under the umbrella of the Future Unlimited brand.
At the core of our solution is a typographic treatment that reflects the brand shape from the Future Unlimited brandmark. This ‘wordmark’ is accented with extendable keylines, providing a flexible layout element that highlights the shape and reinforces its connection to the parent brand. The Future Unlimited guidelines are blessed with a variety of bright colours, so we simplified the AIE2025 palette to Plum and Yellow, allowing it stand out from other collateral and forge its own identity.