Office Branding Guidelines

Brand Application
Art Direction
Branded Environments
Brand Guidelines

We work regularly with the Austrade brand in the form of publications, exhibition design, general brand application, and even creating sub-brands like Australian International Education 2025. Our in-depth knowledge and stewardship of their identity put us in a very qualified position to generate a set of guidelines governing the roll-out and application of their office branded environments. With a large suite of primary and secondary brand elements, and the desire to incorporate a varied and practical library of materials for offices around the world to choose from, we developed a comprehensive document using real world examples and indicative illustrations to detail every possible configuration available.

In addition to providing illustrative examples of design options and solutions, we also art directed a photo shoot in Austrade’s Adelaide office — a recently refurbished example — to showcase real world best practice examples, providing all-important context for the guidelines. Our recommendations extended through to furniture and fittings, stipulating Dulux colours to be used which matched the brand Pantone colours as closely as possible.